Goals
Reduce visual clutter and organize the content so users can quickly understand what each product does and feel confident in their decision.
Ensure that the natural and therapeutic foundations of the brand are visible throughout the entire experience, from layout to micro-interactions.
Design a journey that feels steady and supportive, especially for users who may already be navigating emotional challenges.
Shift the experience from a standard e-commerce interaction to something closer to a guided, thoughtful consultation.
Before & after
The previous website lacked a clear visual hierarchy and did not fully communicate the brand’s values or support a confident shopping experience.
Before
After
Before
After
This project focused on users seeking more than a product. They are often looking for reassurance and support.
The primary audiences include:
Target audience
Individuals searching for natural, gentle solutions to improve their well-being
Parents looking for emotional support tools for their children
Teenagers and adults interested in a combined approach of CBT and Bach flower remedies
The goal was to move away from a design mess and create one visual language that feels organic, balanced and grounded. The visual direction was shaped around values of trust, sensitivity, and natural healing.
Brand values & tone
A clear and balanced layout that reflects expertise while remaining approachable
A nature color palette that feels calm and reassuring
Professional and refined, without feeling distant or overly commercial
Design system
Logo Evolution
Old logo
- Overly detailed
- Low legibility
- Visual busy
New logo
- Clear
- Balanced
- Recognizable
New logo symbol combines a soft floral form with a subtle drop element, representing both the natural origin of Bach remedies and the emotional depth of the therapeutic process.
Typography
Assistant
Assistant brings softness to the interface. Its rounded shapes and natural rhythm make the reading experience feel calm and approachable.
H1 - 90px - Main Headline
H2 - 36px - Medium Headline
H3 - 24px - Small Headline
Body text - 18px
Tags / labels - 16px
Buttons - 18px
Color palette
rgb(8, 82, 78)
#08524E
rgb(221, 183, 172)
#DDB7AC
rgb(164, 178, 139)
#A4B28B
rgb(255,255,255)
#FFFFFF
rgb(0,0,0)
#000000
UI Components
Small introduction card. Appears in home page, has product name, short description and read more button.
Full product card, with description, tags, price, preview image, recommendation, and buttons – add to cart and read more.
Final design
A calm, intuitive shopping experience that connects therapy and nature.
1 Home page
Clear emotional entry point
Soft hierarchy and guided navigation
Immediate explanation of CBT and Bach connection
2 Store experience
Simplified product grouping
Filtered by emotional needs
Calm and breathable layout
3 Product page
Clear explanation of benefits
Gentle tone
Guidance instead of pressure
* Designed for Studio Deshe